Stats On Atmosphere In the Hospitality Industry
What is atmosphere? – how can you measure it, how can you get it and recreate it at will? Atmosphere can make or break a business, this is more than evident in the hospitality industry. When all things are equal ( price, location, service, and offerings) why is it, one business booms and another bust? What is the X factor, the magic sauce that separates the two? There may be many factors involved but without the right atmosphere, no bar or restaurant can survive let alone thrive in the long run.
According to http://www.restaurant.org
- $863 billion: Restaurant industry’s projected sales in 2019.
- 1 million+: Restaurant locations in the United States.
- 15.3 million: Restaurant industry employees.
- 1.6 million: New restaurant jobs created by 2029.
- 10%: Restaurant workforce as part of the overall U.S. workforce.
- 9 in 10: Restaurant managers who started at entry-level.
- 8 in 10: Restaurant owners who started their industry careers in entry-level positions.
- 9 in 10: Restaurants with fewer than 50 employees.
- 7 in 10: Restaurants that are single-unit operations.
As you can see the restaurant industry in the USA is a big part of the overall economy. However, the statistics above do not tell the entire story. Independent restaurants are on the decline, in fact in 2017 alone over 11,000 closed, while almost 1,000 new chains were established. In this economy and especially the culture in the United States there is room for both types of restaurants however there is no room for establishments that don’t get the basics right – creating the right atmosphere is one of the basics requirements to succeed.
How to Differentiate Your Restaurant or Bar – Case Study
Fords Garage https://www.fordsgarageusa.com/ Fords Garage is one of our clients because we both strive for excellence in quality and customer service. They currently have 14 locations and show no sign of slowing down anytime soon. So why are Fords Garage thriving when others are failing? I believe that it is their commitment to setting everything up so they can create a great customer experience with a fantastic atmosphere that leaves their clients with a feel-good experience every time they visit. Fords were able to incorporate a nostalgic atmosphere into the modern world. As you enter you are greeted by a Model T in all of its original glory and another behind the bar that honks its horn and has “exhaust” fumes coming out the tailpipe. When you visit the bathrooms you will see the sinks are replicas of tires an the hot and cold taps are old gas pump handles.
The food and service are excellent – this should be a standard not a differentiator in any modern establishment. What the owners of Fords have done that so many other restaurants have failed is they have looked at every aspect that can enhance the customer experience and hired experts in their respective fields to make it happen. They asked the question from every trade that makes knows their area of excellence. With Smart LED Concepts we looked to light placement, different lights, color temperatures, fixtures, controls and a host of other factors that go into creating an exceptional light design.
How LED Lights Can Create Atmosphere at Your Bar Or Restaurant
Have you ever sat in a restaurant and not felt quite comfortable? You could not put your finger on it but something was just not right about the “feel” of the place. The music was good the service did all it was meant to do, the food was on time and tasted right but it still failed to win you over and would probably take it off of your list for places to eat out in again. That is the power of good lighting – if it’s not done right you will feel it on a deeper level. People will allow their hearts to make the buying decisions even though they believe it was their head doing the work.
LED lights and LED technology comes in so many different shapes sizes and styles you can really personalize them to suit your restaurant but more importantly you can customize them to suit your customer experience. Depending on the look you are going for you can change the color and the feeling inside your restaurant at the press of a button. We have worked on bars and restaurants that have had to change their theme as the previous one was not what the market wanted. Because of the flexibility of LED lights they were able to change the entire look with very little cost just by adjusting the lighting layout.
Atmosphere and Customer Retention
The name of the game is repeat business. The initial costs to open a restaurant are so high and the margins are so low it makes repeat business an absolute necessity and not just a wish. Repeat business will pay the bills while new business should make you money. Regulars make you money and a crowd will attract a crowd and so the cycle continues. Without an atmosphere, the crowd will never stay long enough or return often enough to become regular customers and help take your business to the next level. Get it right and call us today for a free consultation.
Remember Your establishment needs proper lighting, this takes time planning and execution. Reach out to us today to learn more.
- Cut energy consumption up to 80%
- Provide a brighter / higher quality light
- Cut down maintenance Costs
- Expected ROI between (1.5 – 3 years)
- 5 Year Warranty
Want to attract more business?
Smart LED Concepts will work with your contractors and designers to create and illuminate custom lighting that will make your business shine.
Because Smart LED Concepts used LED fixtures in the venue, the running and maintenance cost is 70% less than venues that use traditional lighting methods.
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